Privacy Policy
How TheSkyFlights.com collects, uses, and protects your information
TheSkyFlights.com ("TheSkyFlights," "we," "us," or "our") is a free flight price comparison and affiliate website. We are not a travel agency and do not sell airline tickets. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit theskyflights.com. Please read it carefully. If you do not agree, please do not use our site.
1. Information We Collect
Information You Provide:
- Flight search queries (departure city, destination, travel dates, passenger count)
- Email address, if you contact us
Automatically Collected Information:
- IP address and approximate geographic location (country, state)
- Browser type, version, and device type
- Pages visited, time on site, and referring website
- Clicks on affiliate links to partner booking sites
- Cookie and tracking data (see Section 3)
- Google click identifiers (gclid) and other ad-tracking parameters when you arrive via an ad
2. How We Use Your Information
- Provide and improve our free flight comparison service
- Display relevant flight results and travel deals
- Analyze site traffic to improve user experience via Google Analytics
- Measure the effectiveness of our Google Ads campaigns via conversion tracking
- Serve relevant ads via Google Ads, including personalized / interest-based advertising and remarketing
- Track affiliate referrals through partner booking sites (Travelpayouts)
- Respond to your inquiries or support requests
- Comply with applicable laws and regulations
We do not sell your personal information to third parties for monetary compensation. However, sharing data with Google for advertising purposes may constitute a "sale" or "share" under certain state privacy laws — see Section 10 for opt-out options.
3. Cookies & Tracking Technologies
We and our third-party partners use cookies, web beacons, pixels, and similar technologies to collect information about your browsing activity. Types include:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential | Required for basic site functionality (e.g., cookie consent preference) | Up to 1 year |
| Analytics (Google Analytics 4) | Understands how visitors use our site — pages visited, session duration, traffic sources | Up to 2 years |
| Advertising (Google Ads) | Measures ad conversions and enables remarketing / personalized ads via Google's Display Network | Up to 540 days |
| Affiliate Tracking (Travelpayouts) | Tracks referrals so we receive commission credit when you complete a booking | 30 days |
You can control cookies via your browser settings. Disabling cookies may affect site functionality. You can also manage your cookie preferences using the notice at the bottom of our site.
4. Google Analytics & Google Ads
Google Analytics 4
We use Google Analytics 4 (Measurement ID: G-3F0X9BVLJ6) to analyze how visitors use our site. Google Analytics collects anonymized data such as pages visited, session duration, device type, and traffic sources. This data is processed by Google LLC. You can opt out via the Google Analytics Opt-out Browser Add-on.
Google Ads — Advertising & Remarketing
We use Google Ads to run advertising campaigns that promote TheSkyFlights.com. Google Ads may use cookies and tracking pixels to:
- Conversion tracking: Measure when users complete a desired action (e.g., clicking through to a booking partner) after clicking one of our ads
- Remarketing: Show our ads to people who have previously visited TheSkyFlights.com as they browse other websites and apps in the Google Display Network
- Personalized advertising: Serve ads based on your interests and browsing history as determined by Google
Google may use the DoubleClick cookie or other identifiers to associate your browser with your advertising profile. Google's data practices are governed by the Google Privacy Policy.
Our Google Ads campaigns comply with Google Ads policies. All ads accurately represent our flight comparison service. We do not use deceptive ads or misleading landing pages.
5. Interest-Based Advertising & Opt-Out
TheSkyFlights.com participates in interest-based advertising (IBA), also called personalized or targeted advertising. Third parties including Google collect information about your online activities over time and across websites to deliver ads that may be more relevant to you.
You can opt out of personalized advertising through these tools:
- Google: Manage Google Ad Settings
- Google Analytics: Google Analytics Opt-out Add-on
- Digital Advertising Alliance (DAA): aboutads.info/choices
- Network Advertising Initiative (NAI): optout.networkadvertising.org
- Your Ad Choices (Europe): youronlinechoices.eu
Please note that opting out does not stop all advertising — you may still see ads, but they will not be personalized based on your interests.
6. Affiliate Disclosure
TheSkyFlights.com participates in affiliate marketing programs. When you click a flight deal and complete a booking with a partner airline or OTA, we may earn a commission from that partner at no extra cost to you. Our primary affiliate network is Travelpayouts / Jetradar. Affiliate relationships do not influence the ordering or display of search results. This disclosure is made in compliance with the U.S. Federal Trade Commission's (FTC) guidelines on endorsements and testimonials.
7. Third-Party Services
We use the following third-party services that may independently collect or process your data:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics 4 | Site analytics | policies.google.com/privacy |
| Google Ads | Online advertising & remarketing | policies.google.com/privacy |
| Jetradar / Travelpayouts | Flight search, booking redirects & affiliate tracking | travelpayouts.com privacy policy |
| GoDaddy (Hosting Provider) | Website hosting & server infrastructure. GoDaddy may automatically inject a performance monitoring script (tccl.min.js from img1.wsimg.com) into pages served from their platform. |
godaddy.com/legal/privacy-policy |
These services have their own privacy policies. We are not responsible for the privacy practices of external sites or services.
8. Data Retention
- Google Analytics data: Retained for up to 26 months (per Google Analytics default settings)
- Google Ads conversion data: Retained for up to 90 days for conversions, and up to 540 days for remarketing lists
- Affiliate tracking data: Managed by Travelpayouts per their data retention policies
- Contact emails: Retained for as long as necessary to respond to your inquiry, then deleted
We do not store payment information. All bookings are processed directly by airlines and OTA partners.
9. California Residents — Your CCPA Rights
If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) gives you specific rights regarding your personal information:
- Right to Know: You can request what personal information we have collected about you in the past 12 months
- Right to Delete: You can request that we delete personal information we have collected from you (subject to certain exceptions)
- Right to Correct: You can request correction of inaccurate personal information we hold
- Right to Opt-Out of Sale/Sharing: You can opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising — see Section 10
- Right to Limit Use of Sensitive Personal Information: We do not collect sensitive personal information as defined by CPRA
- Right to Non-Discrimination: We will not discriminate against you for exercising any of the above rights
To exercise your CCPA rights, contact us at: support@theskyflights.com. We will respond within 45 days.
10. Do Not Sell or Share My Personal Information
TheSkyFlights.com does not sell your personal information for monetary compensation. However, we may share certain information (such as browsing behavior and ad interaction data) with Google for the purpose of personalized advertising and remarketing. Under California law (CCPA/CPRA), this may be considered "sharing" personal information for cross-context behavioral advertising.
To opt out of this sharing, you can:
- Use the opt-out tools listed in Section 5 (Google Ad Settings, DAA opt-out, NAI opt-out)
- Enable the Global Privacy Control (GPC) signal in your browser — we honor GPC as a valid opt-out signal
- Email us at support@theskyflights.com with the subject line "Do Not Sell My Personal Information" — we will process your request within 15 business days
11. EU & International Users
TheSkyFlights.com is operated from the United States and is primarily intended for US residents. If you are visiting from the European Union (EU), European Economic Area (EEA), or United Kingdom (UK), please note:
- Your data may be transferred to and processed in the United States, which may not have the same data protection laws as your country
- If you are an EU/EEA/UK resident, you may have rights under the General Data Protection Regulation (GDPR) or UK GDPR, including rights of access, rectification, erasure, and portability
- Our legal basis for processing EU user data is legitimate interest (to provide and improve our service) and, where applicable, consent (for personalized advertising)
- To exercise your GDPR rights or withdraw consent, contact us at: support@theskyflights.com
We use Google Consent Mode to adjust how Google tags behave based on your consent status, helping ensure that user data is only processed for advertising purposes when appropriate consent has been obtained.
12. Children's Privacy
Our site is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected data from a child under 13, please contact us immediately at support@theskyflights.com and we will delete such information promptly.
13. Data Security
We implement reasonable technical and organizational measures to protect your information, including HTTPS encryption on all pages. However, no internet transmission or electronic storage method is completely secure. We cannot guarantee absolute security of data transmitted to or from our site. In the event of a data breach that affects your rights or freedoms, we will notify affected parties as required by applicable law.
14. Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this page. Continued use of our site after the updated date constitutes acceptance of the revised policy. We encourage you to review this policy periodically.
15. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have a concern about our data practices, please contact us:
- Email: support@theskyflights.com
- Subject line for privacy requests: "Privacy Request — TheSkyFlights"
- Website: theskyflights.com
- Response time: We aim to respond within 15 business days (45 days for CCPA requests)